Getting an interview as a podcast guest is a great way to increase your brand awareness, grow traffic to your website, and generate more sales. In other words, it is an excellent marketing strategy where you get a trusty reputation builder, a powerful SEO backlink, and a platform to pitch your sale.
No matter your business size or expertise, being invited as a guest in a podcast gives you a chance to speak to thousands of listeners who are interested in the topic. Many podcast listeners are not only buyers but also investors and partners. A podcast interview allows you to show your expertise and directly engage with the audience. That is why it is important to find the right podcast platform for your expertise.
The number of podcasts has increased over the past 10 years. However, it is still difficult to get an interview with a host. In this article, we will talk to you about how to become a guest on a podcast.
1. Get Your Topic Ready
If you are selling a book or sharing your expertise in a certain topic; make sure your topic is ready. Although, you are an expert in your field. It is always good to have a topic of interest ready when you are searching for a podcast.
Having a topic ready allows you to perfectly handle an unexpected interview with the host if you pick their interest. Hosts always have a pre-interview to decide they want to invite you as a guest. That is why it is always good to have a topic of interest ready before researching for a podcast. Besides, it will narrow the podcast research.
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2. How to find the perfect podcast
To find a good podcast, it is important to know your audience and their interest. For example, are you trying to sell a weight loss product, or it is for a relationship advice book? Evaluate your targeted audience by asking these questions:
- What is the age range of your audience?
- Where are they located?
- Do they have access to your product from where they live?
These questions and many others can help you narrow the number of prospective podcasts.
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3. Where to find my podcast audience?
iTunes, Google Podcast, Podchaser, Matchmaker and Overcast are great platforms to find the podcast and get an interview. Thanks to the Apple podcast, you can filter millions of podcasts by categories and subcategories to get your topic of interest. While Google and Overcast offer similar research for Podcasts. Podchaser breaks down the research by categories and ranking. And Matchmaker exposed you to millions of hosts with a similar topic after you register on their platform.
Regardless of the platform, narrow your podcast research to your topic of interest you want to pitch. Listen to a few episodes to have an idea about the show before contacting the host. Try to focus on sub-categories to build up your reputation with a podcast. It is very difficult to get an interview with the top podcasts, but it is not impossible.
4. Do you need to conduct host research?
Nothing is more frustrating than a guest who does not know what the show is about. It is a waste of time for the guest and the host. It is a good introduction pitch if a guest knows the show. A podcast interview is about the guest and the host. The guest is trying to sell his product while the host is trying to captivate his audience’s interest.
Do your research on the show and host; check previous feedback from guests and reviews from listeners. It will tell you if the audience is enthusiastic about the show.
Use the following checklist to research for a good host.
- Does a show have a 4-5 stars review?
- How often do the show interview guests?
- Does the show have active and regular podcast listeners?
- Does the show have a strong social media presence?
- Check the host social media business account for any references.
5. Contact the show host
There are many ways to contact the show host. The best and formal way is to start with an email address. You might find their email address on their website or their YouTube channel. However, if you cannot find their email address. Try to contact them using their social media info on Facebook, Twitter, Instagram, or LinkedIn.
The next step is to write a perfect pitch for your host.
6. The perfect pitch that will change everything
A pitch is like a cover page for a prospective employer. Looking to get an interview with a podcast, write every extraordinary thing you can bring to the show and why it will be beneficial for the host as well.
In the pitch, describe your expertise, background, award, any media appearances and outline your benefit to the show and the host.
Show hosts get a lot of emails, it is very difficult to select a guest. Many guest emails are too generic which is why many people do not get an interview with the podcast. To avoid it, your pitch should not be more than 1 page. You should craft a unique subject line, a strong introduction in your email telling them about yourself, where you got the podcast info. Explain why you stand out and give links to your channels and previous podcasts if available. Then, ask them to be on the show.